Launched in 2019, Upland is a persistent, real-world city-builder where the map and your progress never reset—and player actions shape living neighborhoods. Virtual properties (mapped to real addresses) and digital assets (e.g., cars, décor, wearables) can be customized, traded peer-to-peer, and—where eligible—sold for USD. Players have earned over US$20 million to date. In an open, player-driven economy, residents develop districts, run shops, and collaborate on large-scale projects.