"TOMTOMCOIN is a project conducted by TOM N TOMS, which has been expanding its presence from offline coffee shops to emersive online expereinces. TOM N TOMS was first opened in 1999 in Korea and currently operates more than 500 coffee shops around the world. It has entered a total of 10 countries including the United States, China, and Thailand, and is planning to expand to countries such as Russia. As the hub of young culture and trend, TOM N TOMS has been working on various projects such as GalleryTom*, TOMS Metaverse**, pet beauty shop in addition to its offline coffee business. Its mobile app called MyTom has 500,000 downloads.